In 2005, I went all in to launch my own apparel brand, Atwater Collection. This brand was a menswear line complete with graphic tees, accessories, pants, walk shorts, boardshorts and headwear. The team I cultivated worked diligently to build a critically acclaimed brand in the surf and skate industries. We achieved a tremendous domestic distribution in a very short amount of time. We sold to core retailers and big doors such as Zumiez, Pac Sun and Tilly's. In 2009, Atwater won the coveted Surf Industry Manufacturer's Association award, Breakthrough Brand of the Year, a moment I will never forget. Below is a small selection of some of the ad campaigns in Surfer Magazine and Blisss Magazine, as well as some of the top selling graphic tee designs I created for Atwater.